This 3D animation commercial for the Apple Watch Ultra 2 is a high-impact visual concept piece designed to showcase the product’s bold engineering, rugged aesthetics, and cutting-edge features. The goal was to create a cinematic sequence that captures the essence of adventure and precision—all while staying true to Apple’s sleek and minimal design language.

This was a spec project crafted to demonstrate my skills in product animation, motion design, and visual storytelling for premium tech brands.

• Showcase the rugged design and materials of the Ultra 2

• Emphasize key features like durability, precision GPS, and dive depth

• Create a high-energy, cinematic flow that blends realism with stylized visuals

• Align with Apple’s brand tone—clean, elegant, and detail-focused

Inspired by Apple’s clean, minimalistic design language, this commercial aims to capture the brand's essence through sleek, cinematic visuals and powerful storytelling. The focus was on creating simple yet visually impactful scenes that deliver a premium look and feel, true to Apple’s marketing style. 

This spec ad demonstrates the power of narrative-driven product animation and my ability to balance technical realism with brand aesthetics. It’s designed to appeal to both motion-savvy audiences and high-end consumer tech brands looking for polished, emotionally resonant content.