GUITARFIX AFRICA is a pioneering brand dedicated to the repair, customization, and education of guitar players across the African continent. Their mission is to provide accessible, high-quality guitar services while building a vibrant community of musicians and enthusiasts.

I was approached to create a visual identity that felt professional, trustworthy, and uniquely African—without leaning into overused clichés. The goal was to build a logo system and brand style that could resonate with both seasoned musicians and younger creatives exploring their musical journey.

The new identity helped position GUITARFIX AFRICA as a credible and modern player in the African music space. The branding has been successfully applied across social media, merchandise, and in repair workshops—strengthening brand recognition and building trust among their audience.