This collection highlights a range of media banner designs created from early 2024 to date, featuring work for HFM and other global and regional brands. These visuals were crafted to perform across digital campaigns, social ads, web headers, and in-app placements — all tailored for high engagement and visual impact. 

Brand Representation: Ensure visual consistency while aligning with each brand’s identity and marketing voice.

Performance Focused: Design banners optimized for clarity, quick recognition, and conversion on platforms like Meta Ads, Google Display Network, and mobile placements.

Scalable Systems: Build flexible layouts and templates for ongoing campaigns, making iteration seamless across markets and formats.

Discovery & Brand Immersion: Studied each brand’s tone, target audience, and visual DNA before designing.

Content-Driven Layouts: Prioritized clear hierarchy and messaging, focusing on strong CTAs, legible typography, and standout visuals.

Design Versatility: Crafted multiple aspect ratios and platform-adapted versions (e.g., 1080x1080, 1200x628, story formats).

Collaboration: Worked closely with marketing teams to adapt designs based on performance data and regional needs.

Broad Versatility: Delivered hundreds of banners tailored to diverse brand voices, including finance, tech, health, and e-commerce.

Engagement-Ready Assets: Many banners contributed to campaigns that drove strong engagement metrics and clickthroughs.

Design Consistency: Established scalable systems for banner creation, reducing turnaround time for recurring campaigns.